In short: Melbourne’s independent full-service digital marketing agency — SEO, Google Ads, social and web design. One strategy, one report, no lock-ins. Get a free audit.
Last updated: October 2026.
Melbourne has more digital agencies than any other city in Australia — and that is precisely the problem. When every agency’s website promises “data-driven growth” and “cutting-edge strategies,” the words stop meaning anything, and choosing a partner becomes a coin toss.
So here is our pitch, plainly: Vans Marketing is an independent, full-service digital marketing agency working with Australian businesses, including across Melbourne. One team across SEO, Google Ads, social media, web design and analytics. One strategy. One report that ties spend to revenue. No lock-in contracts, no junior hand-offs, no black boxes.
Melbourne’s agency problem (and how we’re different)
- Choice overload. Dozens of agencies making identical promises makes comparison shopping nearly impossible. We publish how we work and what things cost — judge us on specifics, not slogans.
- The big-agency trap. At large agencies your account often lands with whoever is available, and your business becomes one of two hundred. We’re deliberately independent: the people who plan your strategy are the people who do the work.
- Lock-ins and fog. Long contracts and vague reporting protect the agency, not you. We work month to month, itemise everything, and you own your accounts, your data and your website from day one.
What full-service should actually mean
Strategy before channels
We don’t start with “you need TikTok.” We start with your margins, your customers and your market in Melbourne — then decide which channels deserve your budget and in what order.
SEO that compounds
Technical fixes, on-page optimisation, local SEO and content that keeps working after it’s published. The slow channel that becomes your cheapest source of customers. Our SEO work in Melbourne
Paid media with honest numbers
Google Ads and paid social managed around profit, not vanity metrics. You’ll see exactly what each dollar returned — and we’ll tell you when a channel isn’t worth your money.
Web and analytics closing the loop
Traffic means nothing if your website leaks it. Conversion-focused web design plus proper GA4 tracking means every channel’s performance is measured against revenue, not clicks. Web design
See everything in one place: Digital Marketing Services
How we work with Melbourne clients
01 — Discover. Your business, your numbers, your Melbourne market — understood properly before a cent is spent.
02 — Strategy. One prioritised plan across every channel. You’ll know what happens first, what it costs and what success looks like.
03 — Build. Campaigns, content, tracking and creative go live.
04 — Optimise. Weekly monitoring, monthly deep-dives, and honest conversations when something isn’t working.
05 — Scale. Proven winners get more budget. Proven losers get cut. Simple as that.
How much does a Melbourne agency cost?
It depends on scope, but here’s our honest shape: single-channel engagements start from A$1,000/month; most Melbourne businesses running two or more channels invest A$2,500–A$10,000/month. Every proposal is itemised per channel with expected returns attached. And because there’s no lock-in, the pricing has to keep earning your business every single month.
Choosing a Melbourne agency — FAQs
How do I actually compare Melbourne agencies?
Ask for specifics: who exactly will do the work (names, not “the team”), what a sample monthly report looks like, who owns the ad accounts, and what happens if you leave. Then compare answers. The agencies worth hiring answer all four without hesitation.
Full-service agency or several specialists?
If you have one deep, technical problem, hire the specialist. For everything else, coordination wins: one team means shared data, one coherent strategy and a single accountable partner — almost always cheaper in total than stacking three retainers.
Do you lock clients into contracts?
No. Month-to-month, always. We’d rather keep you with results than with paperwork.
Will I own my accounts, website and data?
Yes — all of it, from day one. Ad accounts in your name, website and content yours, analytics yours. If we ever part ways, everything stays with you and keeps working.
Get your free Melbourne marketing audit
We’ll look at your website, your ad accounts, your Google Business Profile and your top Melbourne competitors — then hand you a prioritised action list across every channel. Free, no obligations, no sales ambush.