In short: PPC management in Melbourne from Vans Marketing — Google Ads run for profit, not clicks, with weekly search-term reviews and honest reporting. Management from A$1,000/month plus ad spend in an account you own. Meaningful results typically take 4–8 weeks. No lock-ins.
Last updated: October 2026.
Melbourne businesses pour millions into Google Ads every month — and a painful share of it is wasted. Not because Google Ads doesn’t work, but because most campaigns are set up once, “optimised” by automated bidding left to its own devices, and reported with metrics that look impressive while the bank balance disagrees.
Vans Marketing manages Google Ads and paid search for Australian businesses under one rule: every dollar has to justify itself against profit.
Where Melbourne PPC budgets actually leak
- Broad-match drift. Google’s default settings quietly expand your targeting until you’re paying for clicks from people who were never going to buy. We lock match types down and review search terms weekly — your money, your rules.
- The automated-bidding trap. Smart Bidding is powerful and blind in equal measure. Left alone, it optimises for Google’s goals, not yours. We feed it the right conversion data and keep human hands on budgets, audiences and creative.
- Landing pages that don’t convert. A 5% click-through rate means nothing if the page it lands on leaks. Every engagement includes landing-page review — the cheapest conversion is the one you stop losing.
- Reporting theatre. Impressions, clicks, “optimisation score” — numbers that rise while revenue flatlines. Our reports show spend, revenue and return. Three numbers that can’t hide.
What our PPC management covers
Google Ads, properly structured
Search, Shopping, Performance Max and YouTube — built in clean account structures you’ll actually understand. No spaghetti campaigns, no mystery ad groups. Our Google Ads service
Melbourne-local targeting
Geo-targeting down to the suburbs that actually buy from you, ad scheduling around when Melburnians convert, and location-specific ad copy. A plumber in Preston and a retailer in the CBD are not the same campaign.
Tracking you can trust
GA4, conversion tracking and offline conversion imports set up correctly — because optimisation is only as good as the data feeding it. If we can’t measure it honestly, we won’t spend on it.
Landing pages and CRO
Traffic is half the equation. We review and improve the pages your ads land on, lifting conversion rates so the same budget buys more customers.
PPC plus SEO: the Melbourne combination
Paid search buys you today; SEO builds you tomorrow. Many of our Melbourne clients run both — PPC captures demand right now while SEO compounds underneath it. SEO in Melbourne
How we work
01 — Audit. We tear down your current account (or your competitors’) before proposing anything. You’ll see exactly what’s leaking. / 02 — Rebuild. Clean structure, tight targeting, honest tracking — live within weeks, not quarters. / 03 — Optimise. Weekly search-term reviews, bid and budget adjustments, creative testing. Relentless, not set-and-forget. / 04 — Report. Spend, revenue, return — monthly, in plain English, with the bad news included.
What does PPC cost in Melbourne?
Management typically starts from A$1,000/month plus ad spend, which stays entirely yours in an account you own. Most Melbourne businesses we work with invest A$2,500–A$10,000/month in media. No lock-in: if the numbers don’t work, you should be able to walk away — which is exactly why we make sure they do.
Melbourne PPC — FAQs
How fast will I see results from Google Ads?
Traffic starts the day campaigns go live. Meaningful, stable performance usually takes 4–8 weeks of data and optimisation. Anyone promising instant ROI is selling something.
Do I own my Google Ads account?
Yes — always. It’s created under your business, you pay Google directly, and everything stays yours if we part ways. Agencies that hold your account hostage aren’t confident in their work.
PPC or SEO for my Melbourne business?
If you need customers this month: PPC. If you want your cheapest customers in twelve months: SEO. Most competitive Melbourne markets reward doing both — PPC funds today while SEO builds tomorrow. Full-service option
Why do so many Google Ads accounts waste money?
Usually three reasons: targeting left on Google’s defaults, conversion tracking that measures the wrong things, and nobody reviewing search terms. Fix those three and most accounts transform.